Graphic & Brand
Seedcycle
Box graphics for a wellness subscription.
Role
Design Project Manager, Flint Packaging
Timeline
2025–2026
Scope
Box graphics, exterior and interior
Tools
Adobe Illustrator
Overview
Seedcycle’s seed-cycling subscription arrives in a box designed to feel like a ritual. I designed the box’s graphics inside and out, so the brand came through from the shelf to the moment the lid opens.
What I Did
I laid out the exterior and interior graphics: logo placement, the dotted-circle pattern, the inside-lid message, nutrition labelling and supporting text.
The Challenge
The original brand colours didn’t meet colour guidelines and were hard to reproduce on press. I adjusted the palette to keep the brand’s look while making it print-ready, and produced test samples for the client to approve before production.
Outcome
The client approved the adjusted colours at the sample stage, and the box went to print. It’s still shipping to Seedcycle subscribers today.
Structural design (dieline) and the sachets were designed separately. Photography: Seedcycle.