Graphic & Brand

Central Station

Social content for a Toronto agency’s own brand.

Role

Social Content Specialist

Timeline

Summer–Fall 2026

Channels

Instagram, LinkedIn

Tools

Illustrator, Photoshop, Adobe Stock, Adobe Firefly

Overview

Besides client work, I designed internal social content selling the agency itself to B2B marketers and consumers.

What I Did

A seven-slide carousel from the agency’s pickleball social. I directed and photographed the event to capture the themes that were outlined in the marketing brief provided. I adapted a trending yellow-caption format and laid out each slide so the photos and captions read as one story.

“Summer is Central” pickleball carousel slide
“Summer is Central” pickleball carousel slide
“Summer is Central” pickleball carousel slide
“Summer is Central” pickleball carousel slide
“Summer is Central” pickleball carousel slide
“Summer is Central” pickleball carousel slide
“Summer is Central” pickleball carousel slide

Single-image posts with one question each, built on the agency’s red-orange palette with stock imagery.

“Is your event built to be shared?” post
“When AI creative gets weird…” post
“Are you showing up on Pinterest search?” post

Designed at Central Station. Copy by the Central Station team; imagery from Adobe Stock.