Graphic & Brand
Atlas Roofing
Social content for one brand, three audiences.
Role
Social Content Specialist, Central Station
Timeline
Jul–Oct 2026
Channels
Instagram, LinkedIn, Facebook, TikTok
Tools
Illustrator, Photoshop, Adobe Stock, Adobe Firefly
Overview
Atlas Roofing sells to homeowners, roofing contractors and commercial building teams, and sponsors NASCAR drivers. As the agency’s designer on the account, I created social content for each audience, so every post felt made for its audience while still looking like Atlas.
Evergreen Templates
A five-slide carousel and a monthly winners template for Asphalt Life Road Rewards, Atlas’s contractor loyalty program. I built a system the team could reuse: a diagonal red-and-black split between photo and text, a two-weight headline with a bold red payoff, and consistent PRO+ badging. The winners template is still in use after my contract ended.
Sponsorship Content
When my manager asked for something more creative for sponsorship posts, I pitched turning sponsored drivers into collectible trading cards held in hand. Fans already collect cards, so the format felt native to the audience.
Event Promotionals
A retro travel-poster design announcing Atlas’s Fall & Winter 2026 tour dates. I built it in Illustrator and Photoshop from Adobe Stock elements, with a type hierarchy that lets the dates read at a glance.
Product Marketing
For commercial buyers, the approach is plainer: a problem-and-solution headline, a clear product benefit and a call to action. The EnergyShield map graphic, made with Adobe Firefly, shows coverage across North America.
Product Spotlight Reels
I cut drone footage into a three-panel split-screen, adapted from a trending format, to show Pinnacle Pristine shingles in two colours.
Designed at Central Station for Atlas Roofing. Photography and logos provided by the client; layout, typography and art direction by me.